5 Tips to Create More Engaging Corporate Videos
21 March 2023Our video production agency specializes in creating content that elevates some of the best brands in Canada. This time, it was our turn to rebrand.
Meet Pilothouse.
You may know our commercial video production company as Colourblind Productions, a moniker that has served us well for over a decade. But, as our small but mighty team grows, it is time for our branding to evolve with us.
The evolution of the brand.
As Executive Producer, Michael Pett started Colourblind Productions when he was 22 years old. What began as a young graduate’s passion project has expanded across national and international borders into an award-winning production company offering inventive video marketing solutions. Michael felt that, while the name fit the business in years gone by, it was time for a new name and brand that better reflected the commercial video production powerhouse they have become. With the Pett family’s rich shipbuilding history, the new name also has a personal connection to Michael.
When asked why he chose Pilothouse, Michael shared, “Metaphorically, I like its symbolism. If we are the pilothouse, our client is the captain of the ship. This speaks to our collaborative approach to creative work and video production.”
Why Pilothouse?
For those who haven’t navigated rough seas (at least not in the literal sense), a pilothouse is “a deckhouse for a ship’s helmsman containing the steering wheel, compass, and navigating equipment.”
Much like a pilothouse, our story-led videos steer your audience on a journey through your brand.
The pilothouse is where the magic happens. Your clients ride the ship, enjoying the scenic experience as we work together behind the scenes. The name acknowledges our collaborative, communicative approach to video production services.
Different name—same incredible results.
While the Pilothouse brand has shifted our name, look, and feel, we’re very much the same results-oriented corporate video production company. We create a meaningful experience that solidifies your brand and maximizes your return on investment.
Here are a few of the changes you’ll notice:
- With our brand name shifting from Colourblind Productions to Pilothouse, our legal business name is now Pilothouse Media Co Inc.
- Our email addresses have changed. You can drop Michael a line directly at michael@pilothouse.tv, or send general inquiries to hello@pilothouse.tv. Please add these new addresses to your contacts. But don’t worry, if you accidentally send an email to an old address, it will forward to a new one.
We’ve launched a brand-new website to help you browse and learn more about our team, services, and video content portfolio. If you’ve landed on this blog, you’re already here! Take a look around.
Get a free video production estimate from Pilothouse.
Corporate Video Production – Toronto and the GTHA
Our full-service video creative agency in Toronto and the Greater Hamilton Area is ready to create videos that make a big impression and maximize their ROIs.
Reach out, and we’ll walk you through our production process with a customized cost estimate for your next big project!
Talk to a video production expert.
Our Hamilton-based team blends form with function to create stunning, well-balanced visuals that convert.
- 286 Sanford Avenue North, Suite 308
Hamilton, Ontario, L8L 6A1
Contact us to discuss your project needs and get a free estimate rolling.