How Much Does a Marketing Video Cost: A Complete Price Breakdown
15 February 2023
Meet Pilothouse: Video Production That Breaks Through the Noise
18 April 2023A corporate video helps share your company’s story, push HR initiatives, increase brand awareness, and create deeper trust with your audiences. But what makes a good corporate video? Here are our 5 best corporate video tips to produce a cutting-edge video that grows your digital strategy and makes your brand memorable.
What is corporate video production?
Corporate video production is an umbrella term encompassing any kind of video creation that shares a brand message to the audience. The message isn’t necessarily sales-oriented, but the benefits of corporate video are long-lasting. Use it to build brand engagement, improve your consumers’ experience, or share a crucial social message that aligns with your company’s deepest values.
What is a corporate video?
There are countless reasons to produce corporate videos, so you’ll see plenty of format variety, from training videos to corporate profiles. A proven corporate video company discusses your primary video goals to collaborate on the best visuals to move your narrative forward and reach the right audience.
Our agency produces video to reach the biggest corporate goals of our clients across all industries.
Here are the most common video projects our clients want:
- Corporate training videos
- Corporate strategy videos
- Corporate profile videos
- Corporate overview videos
- Corporate diversity videos
- Corporate advertising videos
Simple corporate video can help push HR initiatives like diversity and training, attract high-quality recruits to your company, give your audience a peek into your business’s inner workings, and market your brand to new and existing audiences. That’s why a corporate video strategy is so important – your image is everything, and your incredible visuals shape a cohesive brand story.
5 Essential Tips for Corporate Videos That Will Wow Your Audience
Ready to learn how to make corporate videos more interesting? Try our top 5 tips for your next project.
#1: Let the message lead the creative.
Anyone with an iPhone can “point and shoot” their way through corporate video creation, but there is an excellent reason to leave it to the experts – we know how to effectively build the creative around your message.
The best corporate video is a visual experience with a purpose. It’s essential to keep that driving force in mind rather than getting caught up in a concept that excites you but doesn’t align well with your goals.
Consider what your ideal audience wants and needs to hear from you, as your message should illustrate the benefits to them, first and foremost. They don’t need to hear about every award you’ve won, and the corporate jargon you spout won’t leave a lasting impact if it confuses your audience.
Don’t muddy your message by trying to achieve too many goals at once. Instead, focus on one objective as you work on your corporate video storyboard, concept, and script to reduce audience distractions and resonate with your consumer.
The best corporate video examples lead with authenticity and a story going beyond the everyday experience. Your business is full of real stories, though they won’t all be equally effective when told.
Think of your best work experiences, ask your team to do the same, and find a strong narrative worthy of a corporate video project. It could be a next-level customer service experience, an employee that loved your onboarding process, or someone who exhibited company values during their most challenging work project.
Your corporate video doesn’t need to focus solely on real-life stories. Still, if you infuse it with some brand personality, you’ll avoid producing a cookie-cutter video that puts your audience to sleep.
#2: Find real stories to share.
#3: Balance production value with your budget.
You don’t need to spend millions of marketing dollars to produce a Hollywood-level video masterpiece, but you can’t flush production value down the toilet in favour of a cheaper budget. A poorly-produced project means losing out on the advantages of corporate video and even damaging your brand’s image in the consumer’s eyes.
Aim to work with a corporate video production house that adds a professional touch and improves your production value while staying on budget.
Like us, many offer cost estimates based on your project’s scope ahead of time. When clients come to us asking for more affordable solutions, we discuss options available to them at every price point. A marketing team with a small budget should not miss out on harnessing the power of video.
With the invention of smartphones, we’ve lowered our collective attention span to that of a puppy on a busy Saturday at the dog park – total sensory overload. Considering that most YouTube videos are under 3 minutes long, you don’t want your paid corporate video ad to run longer than the original content.
How long should a corporate video be?
Though ideal target runtimes depend on the type of corporate video you create and its purposes, keeping a steady pace and concise communications is almost always the best strategy. If you’re worried, the audience needs more information, add links to supplementary content.
#4: When in doubt, keep it short.
#5: Adopt a robust distribution strategy.
Even the most persuasive corporate video won’t do your brand any good if no one sees it as distribution matters as much as the production itself. The best strategy uses a combination of targeted paid ads, organic channels, social platforms, and email marketing to reach a highly targeted audience.
When you choose a professional production agency like us for your corporate project, we design a distribution strategy based on 10+ years of industry knowledge and analytical data.
Get Started With Corporate Video Production
Now that you understand how to create a corporate video that converts, it’s time to find the right team of video professionals to guide your project vision to fruition.
Pilothouse is an award-winning production agency with over a decade of experience creating hundreds of successful corporate videos. Learn more about our effective corporate video services and contact us for a free cost estimate for your next video project!
Talk to a video production expert.
Our Hamilton-based team blends form with function to create stunning, well-balanced visuals that convert.
- 286 Sanford Avenue North, Suite 308
Hamilton, Ontario, L8L 6A1
Contact us to discuss your project needs and get a free estimate rolling.