PROCESS

Walkthrough our video production process.

Our full-service video production agency is with you every step of the way.

Most of our clients aren’t video experts, which is precisely why they hire us in the first place. With 10+ years of experience, we have production down to an art – here’s exactly what to expect if you choose Pilothouse for your next project. 

Start a project.

01

Discovery

To produce great creative that aligns with your brand, we need to immerse ourselves in your business’ brand and culture. We’ll have a kick-off meeting to get the project rolling, going over everything we need to know about your history, competition, target audience, and the unique challenges your business faces.

02

Creative

We conceptualize your creative or work with your pre-existing idea to springboard our scriptwriting and storyboard creation processes. Our team can deliver great content in English, French, or both to best reach your target audience.

03

Pre-Production

Pre-production gets into full swing as your project starts to take shape. We cast any actors we need, scout shooting locations, book permits, and design sets. Once we have the details nailed down, we’ll send you a shooting schedule.

04

Production

It’s time for our elite crew to get to work, bringing cutting-edge camera, sound, and lighting equipment to every set. We’ll film English and French talent, shoot B-roll to supplement our main shots, and record any necessary voice-overs.

05

Post-Production

We’ve got all the raw footage we need, now it’s time to cut our shots together seamlessly. We’ll handle everything from editing and visual effects to sound mixing, colour grading, and music licensing.

06

Launch

Once your finished video is approved, we’ll export the final files and deliver them to you via a convenient download link. From there, we can help you design and execute the optimal distribution strategy through paid social ads and organic channels. We meet your consumer using hyper-targeted efforts to maximize your video’s impact.

From healthcare and education to corporate retailers and non-profits, our film production agency has a vast portfolio of skills to elevate any brand.

Pilothouse is a team driven by a desire to create a standard of work that matches the highest standards in the commercial industry, for every client.
Lauren MillerOntario College of Family Physicians
Michael and his team are professional, engaging, and collaborative. They produced a video I am proud to show.
Erin AultsRoyal Botanical Gardens
Our experience with Pilothouse was stellar!
Dana BorceaTourism Hamilton

FAQ

Take a look at the most common production questions we receive and learn more about our services.

1How long does it take to make a video?

Our typical turnaround for a creative corporate video is 4-6 weeks, though the delivery timeline can hinge on the type of video you need. For example, a client testimonial shoot will take much less time than an intensive TV commercial shoot. We’ll always give you a time estimate built for your project along with a cost estimate. And if you need faster delivery, we can work with you to make it happen! Contact us to talk timelines.

2How much does it cost to shoot a video?

The price of your project depends heavily on your video needs, ranging from around $5,000 to over $100,000, but most video shoots fall somewhere in the middle range. Once we assess your needs and give you a detailed price quote, you'll know exactly how much your video will cost.

3How do I prepare for a video production project?

You only need to know that you want to make a video - we can work with you to come up with concepts you like and produce a brief together. You’ll also need to provide some background knowledge on your company so we can workshop your best video solution. You can expect to spend about 5 hours total on feedback throughout the production process.

4What kind of clients do you work with?

One of the greatest parts of our job is working with clients from various industries and backgrounds. Whether your business is a startup or a Fortune 500 company in education, professional services, or the construction industry, we can help. Every single B2B and B2C business needs to market itself to potential customers, and our video services can help.

5What cities do you serve? Can you shoot outside of Toronto?

We regularly shoot in downtown Toronto, but our service area extends well beyond city borders. With our main production office located in the heart of Hamilton, we work with our clients across Southwestern Ontario, including the Greater Hamilton Area, Niagara, Burlington, Oakville, Mississauga, Brantford, Guelph, Cambridge, Kitchener-Waterloo, and more. Not sure if we’ll come to you? Ask us.

Play Video
Featured Project

Council of Ontario Universities

A 90-second brand video and three 30-second social ads, using real testimonials to help viewers connect with critical brand values.

  • Concept Ideation
  • Casting
  • Professional Crew & Talent
  • Production Equipment
  • Video Editing
  • Motion Graphics & Text
  • Music Licensing
  • Sound Design & Mixing
View project.
Play Video
Featured Project

Council of Ontario Universities

A 90-second brand video and three 30-second social ads, using real testimonials to help viewers connect with critical brand values.

  • Concept Ideation
  • Casting
  • Professional Crew & Talent
  • Production Equipment
  • Video Editing
  • Motion Graphics & Text
  • Music Licensing
  • Sound Design & Mixing
View project.

Stay in the loop.

Video production trends, fresh news, and production-related content to help you level up your marketing efforts and tell your brand’s story. 

Let’s start the process today.

Our video production and post-production company in Toronto and Hamilton can answer your questions and discuss your many production options.

We offer a free video cost estimate that’s customized for your needs.

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