How Much Does a Marketing Video Cost: A Complete Price Breakdown
15 February 2023Video marketing is a powerful medium used to promote your products and solidify your brand’s credibility. Why is video so effective in marketing? Learn more about why video marketing is successful and how to use video to market your business and uplift your ROI.
If Instagram and TikTok’s success has proven nothing else, it’s that consumers love watching videos. Their viewing habits aren’t simply for pleasure, but business, too – 84% of people have been convinced to buy products or services through watching a brand’s video.
That’s a massive market you can’t afford to miss out on.
Digital video marketing agencies use sophisticated visuals to attract a broader audience through this versatile and easily shareable medium.
What is online video marketing?
Video marketing strategies use video to connect and communicate with consumers and other key stakeholders to increase brand engagement, build a presence on digital and social channels, and promote your products and services.
What is video marketing?
From customer testimonials to social media ads, any video that promotes your brand is considered a part of the “video marketing” umbrella.
7 Reasons You Need Brand Video Marketing
Does video marketing work? We’ve seen big success with our clients and the list of reasons to use video as a pillar of your video marketing strategy.
#1: Video offers a high ROI.
83% of businesses say they’ve seen excellent ROIs on their video marketing efforts. Video production isn’t the cheapest digital marketing strategy, but the best approach is the one that sees the best returns and fits within your budget. Spending $10K to create a phenomenal marketing video that sees $50K from direct returns is always better than spending $2K/month for 5 months on print ads with returns of only $15K.
We use the best video marketing tools in the business to keep our services affordable, and the industry is constantly improving the equipment available so that you can receive professional services for an ROI of 5:1 and even 10:1. Adding video to your business’s landing page can increase your conversions by up to 80%.
50% of people prefer to engage with videos on social media platforms, making it easier to reach your target audience with brand video marketing efforts on Facebook, Instagram, TikTok, and even Twitter.
In 2022, people love to watch videos over other mediums – so give them exactly what they want and watch your engagement soar.
#2: People naturally engage with social videos.
#3: Videos help inform purchase decisions.
Consumers take a giant leap of faith every time they make a purchase, trading their hard-earned cash for a product they hope fits their needs and expectations. Inbound marketing video, testimonials, and product demos can help consumers feel more confident in their purchase decisions.
Prove that your products work with video content that converts interested consumers into actual sales.
The results speak for themselves, along with the 96% of consumers that use explainer videos to learn more about the products and services that interest them.
The digital world makes it far too easy for unreliable brands and fraudulent actors to make claims they can’t back up. Trust is the basis for any long-lasting relationship, as true in your romantic life as it is in your life as a consumer. So how effective is video marketing at building trust? When businesses create content that’s aimed to ignite emotions, entertain, teach, and connect brand-to-person, it shows consumers its investment in their well-being.
52% of marketers say that video builds trust with potential customers. Through video content, you create trusted brand advocates that spread the word about your credibility.
#4: Build brand trust that lasts.
#5: You’ll boost your Google rank.
Google wants to give its millions of users the best experience possible, and they’ve done the research – they know consumers love video. When you include video and other rich media content on your website, you’ll get serious brownie points from Google, boosting your relevancy and ranking for relevant search terms.
The #1 result on any Google search page gets 31.7% of the clicks. The closer you inch to the top, the more organic traffic you’ll draw. By optimizing your video descriptions and titles, your SEO-friendly Google marketing video content will quickly gain traction.
American adults spend 30 minutes a day watching videos on their smartphones and mobile devices. With crisp picture and sound, building video for mobile doesn’t mean sacrificing quality.
Mobile audiences are growing larger by the minute, and they’re 1.4 times more likely to feel a close, personal connection to your brand than desktop users. Use video content marketing services to create branded video content to capitalize on a mobile audience that could become your most loyal customers.
#6: Video suits mobile best.
#7: Video explains tricky concepts.
Some concepts, products, and services are easier to explain than others. Whether you’re launching an innovative product unfamiliar to customers or explaining a challenging concept, video can help you effectively express your message in an exciting format.
98% of users have watched an explainer video to learn about a product or service. Use imagery, animation, voice-overs, and more to help consumers understand why they need your product in their lives.
How to Start Video Marketing Today
Wondering how to use video in marketing? The best way to see optimal results is to head to the experts. Our award-winning agency offers video marketing in Toronto and Hamilton to meet your biggest marketing goals through story-led creation. Get a free cost estimate.
Talk to a video production expert.
Our Hamilton-based team blends form with function to create stunning, well-balanced visuals that convert.
- 286 Sanford Avenue North, Suite 308
Hamilton, Ontario, L8L 6A1
Contact us to discuss your project needs and get a free estimate rolling.